Equitas Small Finance Bank
900+ branches live
Tuskmelon partners with banks, NBFCs, fintechs, insurance companies, and enterprise brands to solve complex digital challenges. We combine strategy, creativity, technology, and performance marketing to help brands stay relevant, compliant, and growth-focused in an increasingly digital world.
Trusted by India's Growing Institutions
For teams who need more qualified leads, a stronger brand, and every branch visible in local search.
For teams whose digital front door is costing them applications — slow sites, broken journeys, leaking forms.
Every branch is a local business competing in local search. Locate lets us create, update and optimise thousands of Google Business Profiles and branch locator pages from one place — with consistent NAP data, localised content, review management and per-branch performance reporting.
We currently run 900+ Equitas branch listings on it. If you have more than 50 branches, this is usually the single fastest source of incremental footfall.
Yes. Every campaign, ad copy and landing page goes through our compliance review before going live, and we work directly with your legal and compliance teams. We've been doing this for 11+ BFSI clients including scheduled banks and small finance banks.
Yes — branch-level marketing at scale is our specialty. We currently manage Google Business Profile listings and local content for 900+ Equitas branches using our proprietary Locate tool, with 2,000+ branches under management in total.
We only go deep in a handful of industries, and BFSI is the biggest. We understand the journey for financial products — awareness to KYC to funded account or disbursed loan. Generic agencies optimise for clicks; we optimise for cost per qualified lead and downstream conversion.
CPQL (cost per qualified lead), account openings, loan applications and sanctions, app installs and branch footfall. Impressions and clicks are diagnostics, not the scorecard.
Both. Our client list runs from scheduled banks to single-state NBFCs. For smaller lenders we usually start with one track — either a website rebuild or a focused lead-gen programme — rather than a full retainer.
We're headquartered in Chennai and work with clients across India. Branch-level work in particular is location-agnostic — Locate manages listings anywhere in the country.
Whether you’re launching a new financial product, strengthening your brand, or scaling digital customer acquisition, Tuskmelon brings together strategy, creativity, technology, and execution to help you achieve measurable business impact.