Equitas Small Finance Bank
900+ branches live
We run growth marketing for India's banks and NBFCs — performance campaigns that are measured on cost per qualified lead, brand systems that build trust, and branch-level visibility across thousands of locations.
Trusted by Equitas SFB · City Union Bank · Ujjivan SFB · Repco · Aptus · Veritas
Four things go wrong again and again — and none of them are fixed by spending more on ads.
Agencies optimise to the cheapest form fill. Then your branch team calls and half don't qualify — wrong income band, wrong geography, no documents. Cost per lead looks great; cost per sanction is terrible.
Creative goes back and forth for weeks because it wasn't written with RBI guidelines in mind. Campaigns miss their window. Your team ends up as the compliance filter instead of the agency.
Someone searches "home loan near me" three kilometres from your branch and gets a competitor. Unclaimed or stale Google listings quietly cost more footfall than any campaign will ever buy back.
Inconsistent logos across branches, dated collateral, thin social presence. For a financial product, that gap between "looks legitimate" and "looks improvised" is the whole decision.
Run them together or start with the one that's costing you most.
Campaigns built around your actual funnel — application, KYC, sanction, disbursement — not the click.
Identity systems that hold up across every branch, brochure, hoarding and handset.
Every branch treated as a local business competing for "near me" searches. Powered by our Locate tool.
Always-on presence that builds trust between campaigns, managed with compliance in the loop.
Explainers, product films and testimonials produced fast and affordably using AI-assisted production.
HTML emailers and journeys that move existing customers to the next product.
Managing 50 Google listings is admin. Managing 2,000 is an engineering problem. Locate is our proprietary platform for creating, updating and optimising branch listings and locator pages across your entire network — consistent NAP data, localised content, review management, and per-branch reporting your regional heads can actually use.
For most lenders with 50+ branches, this is the single fastest source of incremental walk-ins we can switch on.
We review your current spend, creative, branch listings and funnel. You get a written point of view within a week — free, whether or not you engage us.
Channel mix, target CPQL, creative direction and compliance workflow agreed with your marketing and legal teams before anything goes live.
Campaigns, creative and branch listings go live in waves. Tracking is instrumented from day one so attribution isn't retrofitted later.
Weekly performance reviews against CPQL and sanction data, monthly business reviews with your leadership. We kill what doesn't work fast.
Trusted by India's Growing Institutions
Every engagement is scoped to your network size and products. These are the shapes most clients start in.
For single-state NBFCs and lenders starting their digital programme.
For established NBFCs and banks scaling lead volume across regions.
For multi-state banks with large branch networks and compliance depth.
Compliance review is a step in our production process, not an afterthought. Creative and copy are written against RBI/SEBI/IRDAI guidance, reviewed internally, then sent to your legal team in a batch with clear context. In practice this cuts approval cycles significantly compared with agencies who send work over cold.
We agree the definition with you upfront — typically income band, geography, product fit and document readiness. We then report cost per qualified lead and, where you can share the data back, cost per sanction. If your CRM can pass status back to us, we optimise campaigns against sanction data rather than form fills.
Yes, though the shape changes. Below about 25 branches we do it as a one-time setup plus light monthly maintenance rather than a full Locate deployment. The economics still work because "near me" searches convert far better than broad campaigns.
Often, yes. Several clients keep an incumbent for mainline brand work while we run performance and branch programmes. We'll be explicit about where responsibilities split so nothing falls between the two.
The audit is free and carries no obligation. Campaign engagements usually start at a three-month term because that's the shortest window in which we can meaningfully optimise. Branch programmes are typically annual given the setup involved.
A named account lead plus specialists from our performance, creative, video and branch teams. You'll meet the people doing the work in the first meeting — not just a sales team.
Send us your details and we'll audit your current digital presence — campaigns, brand, branch listings — and come back within 24 hours with what we'd fix first.
Takes 40 seconds. We reply within 24 hours.